The Journal of New Business Ideas and Trends (JNBIT) aims to promote scholarly research and innovative thinking in the fields of business, management, entrepreneurship, and emerging market developments. The journal seeks to publish impactful research that enhances understanding of evolving business environments and supports evidence-based decision-making for organizations, entrepreneurs, and policymakers.

Scope

The journal welcomes original research articles, review papers, case studies, short communications, and conceptual papers in, but not limited to, the following areas:

• Business Management and Leadership
• Entrepreneurship and Start-up Development
• Innovation Management
• Strategic Management
• Marketing and Consumer Behavior
• Digital Business and E-Commerce
• International Business and Global Trade
• Financial Management and Corporate Finance
• Accounting and Auditing
• Human Resource Management
• Organizational Behavior
• Business Analytics and Data-Driven Decision Making
• Supply Chain and Operations Management
• Sustainable Business Practices
• Corporate Social Responsibility (CSR)
• Business Economics
• Small and Medium Enterprises (SMEs)
• FinTech and Financial Innovation
• Artificial Intelligence in Business
• Digital Transformation and Industry 4.0
• Green Business and Environmental Management
• Risk Management and Business Resilience
• Emerging Market Trends and Economic Development
• Innovation Ecosystems and Technology Commercialization
• Public Policy and Business Regulation
• Business Ethics and Corporate Governance

JNBIT particularly encourages research that provides practical implications, innovative solutions, and forward-looking perspectives on current and future business trends across local, regional, and global contexts.